Why there is no price list
Two booking sites can look similar and cost very different amounts to build. A single coach booking 30-minute calls needs a few pages, a booking step and one calendar. A clinic with four practitioners, two shared rooms, deposits on long appointments and a privacy review needs much more care behind the same-looking page. A package price would either overcharge the first or underquote the second. So we quote after we understand your rules.
If you want a sense of the wider market before talking to anyone, our guide to booking website costs in Canada collects ranges published by Canadian firms in 2026.
How a quote is put together
- Discovery call. Free, about 30 to 45 minutes. We ask how you take bookings now, what goes wrong and what you want to change.
- Rules review. We list your services, durations, staff, rooms, notice periods, deposits and integrations. Our booking planner covers the same ground if you prefer to prepare in writing.
- Route recommendation. We test your rules against suitable booking platforms and, where none fits, outline a custom layer.
- Written plan and fixed quote. Pages, booking flow, integrations, testing, handover and a fixed price in CAD, plus the expected third-party costs.
What sets the price
| Part of the project | Questions we ask |
|---|---|
| Pages and content | How many services and pages? Do you have finished text and photos, or do you need writing help? |
| Booking engine | Does a platform fit your rules, or is a custom booking layer needed? |
| Scheduling rules | How many staff, rooms and services? Classes with capacity? Buffers and notice periods? |
| Payments | Deposits, prepayment, packages, memberships or pay on the day? |
| Messages | Email only, or text reminders too? How many message types? |
| Integrations | Which calendar, practice software or other tools must connect? |
| Locations and time zones | One location, or several across provinces? |
| Privacy and accessibility | Health information? Quebec customers? A formal accessibility audit? |
What every quote includes
- Design and build of the agreed pages and booking flow.
- Setup and testing of scheduling rules against real weeks, including clock changes.
- Calendar connection and confirmation messages, tested on email and phone.
- Keyboard and screen reader testing of the booking path.
- A privacy notice drafted from what your forms actually collect, for your review.
- Handover notes, a walkthrough and two post-launch check-ins, at two and six weeks.
What is billed separately
- Third-party subscriptions, such as a booking platform, paid directly by you to the provider.
- Payment processing fees, charged by your processor per transaction. We do not mark these up or take a share.
- Text message credits, if your system sends text reminders.
- Hosting and domain, unless you choose a care plan that includes them.
- Changes outside the written scope, quoted before any work starts.
Payment terms
Quotes are in Canadian dollars. Applicable sales taxes are shown as a separate line on invoices. A typical schedule splits the fee into a deposit when the plan is signed, a payment when the design is approved and the balance at launch. The written plan states the exact schedule for your project.
Care after launch
Ongoing care is optional and quoted separately. A care plan covers monthly checks of the booking path, calendar and payments, updates, backups and small content changes. Details are on the booking site care page.
Comparing our quote with others
When you compare quotes, check that each one covers the same written scope: the booking engine, the rules it handles, payments, reminders, calendar testing, accessibility testing, content and handover. Ask who owns the accounts, which fees are extra and what happens if you leave. We are happy for you to show our plan to anyone else you are considering.
Frequently asked questions
Is the discovery call really free?
Yes. The discovery call and the written plan with a quote are free and carry no obligation.
Can the price change after I accept the quote?
Only if the scope changes. Any change outside the written plan is quoted before work starts, and you decide whether to go ahead.
Do you charge a commission on bookings or payments?
No. We do not take a share of your bookings or your payments.